Ogilvy Health @ SXSW 2020

Posted by staff writer from Ogilvy Health on August 5, 2019


Even with SXSW 2019 less than 6 months in the rear-view mirror, we at Ogilvy Health have  been planning our attack for the next iteration of this innovative hotbed in March 2020 for quite some time. Voting to determine the next crop of voices at SXSW is underway and we have a handful of thought provoking discussions up to the challenge of being part of the SXSW 2020 agenda.


To plan for an event like SXSW, we had to put our minds into an attendee of the future; faced with a turbulent political climate, impending Summer Olympic games, and the ever-evolving digital health landscape. With speakers like veterinarians, professors, legal professionals, marketers, and doctors from industry leading organizations like the Human Animal Bond Research Institute, Pet Partners, Zoetis Petcare, Stanford University, AstraZeneca, and Ogilvy – we challenge you to put yourself in a future-state and explore these proposed speaking sessions. Visit each proposal’s link for more information and cast a Thumbs Up vote to hear our experts dive deep into the topics outlined at SXSW 2020.


Read on to learn more and visit the links to cast your vote.


Experience the Pet Effect


Pets are more than a luxury. In a tech-fueled world, the human-animal bond has become essential to a healthy society. For millennials, the largest pet-owning cohort, the “pet effect” is shaping the future of workplaces, housing, and retail. Breakthrough science shows how this authentic connection benefits our mental and physical health. And advances in veterinary care are creating stronger bonds and better health at both ends of the leash. But society has not kept pace, with scientific developments and attitudinal changes. From better care for veterans to enhanced corporate competitiveness and reduced depression, millions can benefit if we act now. Learn what you can do in your community to strengthen the human-animal bond. Therapy animals will bring the “pet effect” to all who attend!


The AI Healthcare Revolution - Not so Fast


The transformative power of AI can effectively cause life-changing positive impact in the treatment of medical conditions. From clinical research, to hospital care, drug development and more, AI applications are revolutionizing the healthcare industry through driving efficiencies and improving patient outcomes. AI is no longer just a plot for a science fiction novel set in a dystopian future, but is there is still cause for concern? Review alarming examples of AI gone wrong and debate the benefits of AI. This panel explores how AI is shaping the healthcare vertical and exposes key AI issues as they apply to healthcare. Insights are shared covering core concerns including accountability and liability for customer safety and data privacy.


Subscribe or Die


Physicians are now more often employed through large faceless organizations than they are in private practices, and Americans are pressed for time, relying instead on virtual health-services and urgent care.


We propose that heath networks, to compete for an informed and growing patient population, will offer subscription services combining the convenience and efficiency of digital services: Teledoc, Uber, Tinder, and FitBit, all synced with the respective electronic health record (EHR) system—connecting one’s personal health records with wearable technologies and smartphones. This evolution in virtual care will enhance the virtual doctors’ abilities, and ultimately create a virtual community where patients and doctors communicate on a personal level competing for the best care.


Digital Distrust: Can We Rely on IoT for Health?


The Internet of Things (IoT) was supposed to connect all of our devices and simplify our lives. But at what cost? Data can be transmitted back to device manufacturers and third parties automatically, which can be beneficial for health care and for treating patients in real time. But what if data end up in the wrong hands or the flow are interrupted? A recent Google Cloud outage left people locked out of their homes and unable to turn on the A/C. Others have had their baby monitors hacked. Are health devices next? What happens when Uncle Bob’s connected pacemaker is hacked or the WIFI goes down and his doctors can’t read his heart rhythm data? Who/what can be trusted in this data-rich, privacy-poor, technologically enabled age?


Marketing the Micobiome


What does it mean for humanity when the body’s trillions of microorganisms outnumber human cells by 10 to 1? Since the Human Microbiota Project began in 2007, our knowledge of the microbiome has expanded tremendously. The fact we share our bodies with other life-forms has greatly affected our approach to health and medicine. Discover how products from advanced medicine to consumer beauty are talking about the importance of the microbiome, and how much of an impact continued research into our shared organism can be to health care.